Crypto.com Becomes Title Sponsor of World’s First Golf Tournament with Cryptocurrency Prize Purse
PGA and LIV stars to compete in the Crypto.com Showdown for a multimillion-dollar purse paid in CRO
Key Takeaways
Rory McIlroy & Scottie Scheffler (PGA Tour) will face Bryson DeChambeau & Brooks Koepka (LIV Golf) in Las Vegas on December 17, 2024.
The tournament features the first-ever multimillion-dollar prize purse in CRO cryptocurrency.
Crypto.com continues its legacy of innovation in sports sponsorship, marking another historic first.
Crypto.com Showdown: A New Era in Sports
The Crypto.com Showdown promises to be a groundbreaking event, uniting the best of PGA Tour and LIV Golf talent in a high-stakes matchup. The purse, entirely paid in CRO cryptocurrency, sets a precedent not only for golf but for professional sports as a whole.
“Crypto.com’s mission is to accelerate the world’s transition to cryptocurrency and today’s announcement is our latest effort by introducing the world’s first major golf tournament with a purse in CRO cryptocurrency. This is testament to our confidence in the future of the U.S. crypto market and the power of sports to bring fans to the most licensed crypto platform in the world – Crypto.com.”
- Kris Marzalek, CEO Crypto.com
Innovation Meets Competition
The Showdown, created by BZ Entertainment and EverWonder Studio, combines top-tier competition with innovative sponsorship. The event’s format and prize purse aim to showcase the unity and evolution of golf, bridging the gap between two major golf leagues.
What This Means for Crypto Adoption
Crypto.com has a track record of “firsts” in sports sponsorships, including naming rights for the Crypto.com Arena, partnerships with Formula 1, UFC, and the FIFA World Cup, and now the world’s first golf tournament with a cryptocurrency-based prize.
“At Crypto.com, we look for ‘firsts. The first crypto company to put our name on an iconic arena, The Crypto.comArena. The first to be a global sponsor for Formula 1, UFC, and the FIFA World Cup. Now, we will be the first to host a major golf tournament with the world’s top ranked players from LIV and the PGA Tour teeing off for a world’s first purse in CRO cryptocurrency.”
- Steven Kalifowitz, Chief Marketing Officer at Crypto.com
Don’t Miss the Action
Golf and crypto enthusiasts alike will want to mark their calendars for December 17, 2024, as the Crypto.com Showdown tees off in Las Vegas. With historic stakes, this event redefines the relationship between sports, entertainment, and cryptocurrency.
To learn more about Crypto.com and its vision of Cryptocurrency in Every Wallet™, visit crypto.com.
Source: Crypto.com